What is Link Building and How Content Marketing Helps?

Link Building is the process of creating backlinks for your website. Link Building comes under Off-Page Optimization Strategies. It is one of the most important parts of Optimization process and helps in getting higher rankings on major search engines.

There are following types of methods to get Backlinks to your website.

Directory Submission

It used to be a great tool for link building a couple of years back. But now things have been changed completely. Still, there are good directories where we can place our links. Make sure the directory has a good page rank and it is not in the spam category. Check its indexing status and while getting a Backlinks make sure you are adding it to the right category of the directory website

Article Submission

This is also very important aspects of link building. Write a well informative article and post it to the websites like, www.Ezines.com , www.ehow.com , www.goarticles.com , www.articlesbase.com , www.squidoo.com , www.sooperarticles.com , www.technorati.com , www.articlesnatch.com and www.articlesfactory.com etc.

Keep in mind when have submitted article to that article site, do not use it for another site. Once you post content on these sites try to have one backlink in the lower body section and one backlink in Author Section. Try to avoid adding more Backlinks. One Quality link will do the work for your website.

Forum Links

Forums commenting and forum discussion is still a good way to express your thoughts and get Backlinks to your website. You can sign up to a forum and start posting thread or new topics there. You can also post your reply on other discussions as well. Don’t do Spam things there, the forum admin will throw you out for such activities. Also, most of the forums allow Backlinks after 10 posts. SO better to have patience and you will get a lot of exposure through these forums. Try to sign up for High PR Forums.

Blog Links or Blogging

Writing content and posting it to blogs is a very good practice to get direct traffic to your website. Now a day’s blogging helps a lot and it one a powerful tool to achieve higher rankings on major search engines. You should post regular content to blogs like www.blogger.com, www.wordpress.com, www.blog.com, www.squarespace.com, www.tumblr.com, www.webs.com, www.weebly.com, etc
These blogs are crawled daily by search engine crawlers, so it’s better to post your content out there

Social Media Links

This is one of the most important aspects of link building. Facebook, Twitter, LinkedIn, My Space, YouTube, Vimeo, Pinterest, Instagram, Google Plus, etc are a few of the most powerful tools of social media. Try to update all these on a regular basis. This helps a lot of terms of getting rankings are well as promoting your brand.
“Blogging is a great way to show your talents and interests to prospective employers while adding an edge to your resume. If you blog consistently it shows your dedication, passions, and creativity – all of which are key attributes employers look for in job candidates.”
Lauren Conrad