Web Page Optimization and its importance on SEO
Web Page Optimization is the process of optimizing the web page of a website. It helps in getting pages indexed on Search Engines.
Be aware of the following when you are optimizing Web Page because this things play vital rule for On Page Optimization.
the website content has to be optimized by using:
- Title Tags
- Meta Descriptions
- Meta Keyword
- Optimizing Images
- Optimizing Videos
- Optimizing News
Web Page Optimizations Steps.
These tags are the elements that define what your page is about. Title Tags contain your main keyword. Furthermore, it will be used for Search Engines to show in SERP. Title Tags talks about your page by using few words. It is also display as a top of the browser, or name of the tap. Title tags are commonly used for social media shares to provide information about the page.
Is the description of the Title Tag. It is shown in the SERPs. Meta Tags give a better idea of the content of the page. Use your keyword in your Meta Description to improve SEO. Meta descriptions have maximum 160 characters. If you write more characters than 160 it will be cut and don’t make sense to people in SERPs. This step is a must for Web Page Optimization.
Is similar to Meta Description. Today, it is not used to optimize content. On the other hand the “Bad Practices” like overstuffing keywords can clearly hurt your ranking. That is called “Black Hat SEO”
Optimize your web pages URLs for better ranking. An URL rich in keywords related to the content will definitely improve the Content Optimization. It will also help the Search Engine to find better your content. This is very helpful for Web Page Optimization.
Visuals are very attractive for consumers. Many people don’t want to read a long blog, but they can get a huge referral through a image/picture. A good picture talks more than one thousand words. As a consequence, the use of images is a must in a website. The images have to be optimized by using Alt Tags.
As the image above shows it is important to use Alt Tags that are related with the content. The Alt Tag provides not only what about it is the image. It also provides size.
If you don’t use Alt Tags, Search Engines will never find the image because images are difficult to be read. Images are the favorites of consumers; don’t lose the opportunity of ranking your website through your optimized images.
Today; It is easy to reach the audience by using videos.
First, create a video channel; it can be done in YouTube, Vimeo etc. Then embed video in channel and optimized filling with a good title, description, and keywords related to your page content. Check it out this interesting article about Video Optimization for SEO.
Last but not least you can optimize news. Submit your blog or press release to Google News. They will review your content and decided if has the requirements. Well written and optimize blogs have a great impact on SEO. Likewise, Pay Press released can increase your visibility in the majors search engines in a significant way.
“Google only loves you when everyone else loves you first.”