Social Media for Customer Service Purposes

1.Create a detailed customer service plan

Before you start with this procedure, you need to create a solid plan. One of the first things that you should do at this stage is to choose a Social Media strategy and stick to it. Find the ways in which you can use Social Media to help your business and how you will interact with your current and prospective clients.

Furthermore, you will have to find suitable tools in order to communicate with your customers. Using tools is a must for big companies. You may have to approve certain comments before they are published and share some feedback with your customers. It is also a good idea to develop a crisis plan in order to respond to situations in which your company’s name is at risk. For example, if you own a market and someone complains about buying a product that has expired and shares this information on the Internet, then you will have to respond as quickly as possible before this post becomes viral.

2. Make sure that your staff is trained well and that their knowledge is upgraded regularly

The people who are part of your customer service team must have great knowledge in social media, but they also need to follow the latest trends in this field. Social Media platforms are changing their rules and concepts frequently and you must implement these changes fast. It is probably a good idea to train your staff about the responses they need to provide on FAQ.

You should also assign a more experienced employee to handle more complex questions.
Of course, your staff should know that they should never be involved in disagreements with customers.

social media for customer service purpose

3. Listen to your customer’s complaints and solve the problems

One of the worst things that you can see on your Social Media profile is a negative review or comment. It will take a lot of positive comments to “hide” one negative comment. But, instead of focusing on getting positive comments try to fix the problem that caused that one negative comment. In other words, listen to your customers and their needs and desires. It is a good idea to contact the user privately and resolve the issue. If the comment is very serious, you need to check your products and services right away.

4. Encourage your customers to leave feedback

Use some other sources and channels that you usually use to contact customers like emails and call centers and ask your clients to leave feedback on your Social Media profiles. Leaving a comment on Facebook or Twitter or even leaving online reviews on your website is an excellent way to improve your image.

As you can see managing customer service on social platforms is a complex task, but with a proper plan and a good team you can manage this process without any hassles.

“It’s fine to have social media that connects us with old friends, but we need tools that help us discover new people as well”.
-Ethan Zuckerman-

Facebook is an amazing platform.

Facebook provides marketers with demographics to show things like interest, communities, groups, hobbies, sports, income, etc. It also provides analytics and insights.
To write a blog with content that is desirable to share it is important to take in consideration the following:

1) In order to know what to write about would be like knowing what your audience on Facebook is craving for. Then, you can ask them in an easy way. Let’s say you sell cloths and accessories for women. Which you can ask something like:

Dear Followers,

  • What colors are trendy?
  • What accessories are trendy for Summer 2015?
  • What Shoes and handbags are in fashion for 2015?
  • Accessories for Summer 2014
  • What hats’ styles are hot for this winter?

When you give options to people, they will let you know what they want to know more about. Then you will have important feedback from your audience. Now, you are ready to write relevant content that your followers will share.
2) Another hint is to check Facebook insights and analytics to see what are the postings that have had more engagement in “likes” and “shares”.

3) Check your competitors content shared on Facebook. Look at the amount of shares and likes since this will give you information about what is the public in Facebook craving.

4) Create an album for your pictures in Facebook. You can post these pictures in the news feed and wait to see the reaction that gives your the audience. Today, visuals like pictures and videos are favorites of the audience. The picture’s content will give you another important hint to talk about in your blogs.
It is also helpful to have the pictures in your album on Facebook so that you can grab the pictures any time you need for your blogs.

I am sure you will succeed with these tips and your engagements will grow, through “likes” and “shares”.
Please let me know if you have any question. I will be happy to help you.
“Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected”.

How to Use Twitter?

Twitter-Amazing Tool to Promote your Business.
Would you like to reach everybody with your images in Twitter?

Do you want to know the way to optimized your for Twitter New Feeds without clicking any link? Twitter’s in-stream preview images are the best way to get more views.
I will show you how to prepare your pictures to get attention for your audience.

1) Prepare your Pictures

Twitter’s in preview shows your pictures in news feeds user. The pictures are displayed without clicking any link. You know in Social Media you need to provide the information right there. There are a few amounts of people that click links. Try Twitter in-stream for faster engagement.
Let say you want to show to your public your new office and you add the picture, but twitter in-stream only shows a picture that is 440 pixels wide and 220 pixels tall. Then, you will have to resize your images to this size. If you don’t do it, your image will shrink on the top and bottom. You don’t know what part of the image will be missed. As a consequence what will the people see? The picture or image makes any sense.
For example, you took the pic of your new office and added a banner on the top that said, “ Welcome to my new office”. If your pictures are bigger than 440 pixels wide and 220 pixels tall twitter in –stream will cut the banner and your images won’t say anything.
Do your homework and resize your image for better communication with your audience. You don’t want them to miss your message.

2) Tweet four images at the same time.

Don’t tweet only one picture. Now, with the new feature you can tweet until four images.When you post more than one image, you can actually tell a story in twitter.
Lets say you have a bakery business and you want to show the four steps of making a wedding cake. You can upload four pictures and let people know what is the process.I guarantee you that your followers are more likely to share this kind of posting.When people share your postings on twitter, your pictures are reaching a bigger audience.
You can also use twitter app to upload pictures. This app has an editor that will allow you to rotate, crop and add different shades and filters to your pictures. It is something similar to Instagram effects.
When you are using your phone, you can also use a third party tool such as: Pic Stitch to make collages and show more. This practice will work really well for twitter and Instagram postings.

3) Tag people in your images in order to increase your audience’s reach.

When your tag people in your pictures, you make them participate in your activities. You show them affection and attention. They feel significant and they are more likely to share your pictures. If you are posting an image for an event, or an invitation, it is great idea to tag people in your picture. Now you wonder how I will do that without wasting the 140 characters I have in my tweets. Well, now you don’t need to use @ mention to tag people in your posting when you use an image. After, you upload an image it will show you an option that says: who’s in this photo? Then you can tag up to 10 people in every single picture post.

4) Linking Instagram and Twitter in Stream Pictures

If you are using Instagram app with twitter to share the same images and get more followers, let me tell you that Twitter will only shows a link to the photo, but it doesn’t show it on Twitter in stream.

Instagram doesn’t show you the pictures that you shared from Instagram to twitter. If a user goes to your photos and videos, the images that you previous shared from Instagram wont be there.
I will show you a way around to change that. You can create an IFTTT recipe that will facilitate your new Instagram photos that will show as tweets in the photo format.

Many people don’t know how to get more from twitter. Here I am showing How to by not only sharing images and telling stories with several images. It also shows how to customize your postings. You should create a template that you will use in more of your images to create brand recognition. Of course that take little time to do, but it will pay off. Imagine your collage with your logo in the top or bottom corner shared on twitter. It will be a great way to reach new followers.Let me know if you have any question about this subject, I will be happy to help you. Good luck!

“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek”.


Pinterest helps in Business Growth!

Do you want to learn how to target your business in Pinterest
Here I will show you how to use Pinterest in a strategic way!

The key in Pinterest is to post irresistible pictures. It doesn’t matter what the product is that you want to target. You should reach your audience with beautiful, colorful and interesting layout picture. Any kind of business can use this Social Media Outlet. It is just about being innovative and having an interesting way to keep the presence. For example; if you are offering services then your company can still be on Pinterest. Try posting motivational quotes and some cool pictures of your services by using your imagination and creating something new. Just think out of the box. In addition, you should create your own images.
Also, Create a template in Photoshop or Canvas and bring out the nice images to engage the audience. People will end up talking about your brand.

2 Share relevant information:

Share info graphics with amazing images and data. Don’t forget to cite the source. People love info graphics because it is an easy way to be informed. You can educate, update, and engage your audience with data.
Besides the Info graphics, it is a challenge to show data in Pinterest. You can use slideShare to show information to your audience in an interactive way. Use call to action in your slides. Use links to redirect your fans to your website.
You can easily change the URL in Pinterest because when people click the slide show it will go to Slideshow site. It is better for you to redirect them to your website for conversions.
To do it do the following:
Log in into Pinterest and go ADD from the website option, then type in the URL of your slideshow.
Choose your first image of your slideshow as a feature and add a description with a call of action.
Then edit the pin.
Replace the slide Show URL with your website URL or landing page.
You are done!

3 Partner with The most follow Pinners:

Now people are looking for reviews. It is not anymore about what you say about your brands. Now it is about what people say about your brand or products. A way for people to can see you is by partnering with pinners that have a huge amount of followers (these pinners are known as super pinners)
Looking for boards of the super pinners of your industry and being interact with them.You can also look for Super Pinners that offer a product that goes along with your product. For example, if you sell weight loss products, you can partner with Fitness Super Pinners.
Try my advices and let me know, I will be happy to hear about your adventure with Pinterest.

“Social Media is more about sociology and psychology more than technology”