Social Media for Customer Service Purposes

1.Create a detailed customer service plan

Before you start with this procedure, you need to create a solid plan. One of the first things that you should do at this stage is to choose a Social Media strategy and stick to it. Find the ways in which you can use Social Media to help your business and how you will interact with your current and prospective clients.

Furthermore, you will have to find suitable tools in order to communicate with your customers. Using tools is a must for big companies. You may have to approve certain comments before they are published and share some feedback with your customers. It is also a good idea to develop a crisis plan in order to respond to situations in which your company’s name is at risk. For example, if you own a market and someone complains about buying a product that has expired and shares this information on the Internet, then you will have to respond as quickly as possible before this post becomes viral.

2. Make sure that your staff is trained well and that their knowledge is upgraded regularly

The people who are part of your customer service team must have great knowledge in social media, but they also need to follow the latest trends in this field. Social Media platforms are changing their rules and concepts frequently and you must implement these changes fast. It is probably a good idea to train your staff about the responses they need to provide on FAQ.

You should also assign a more experienced employee to handle more complex questions.
Of course, your staff should know that they should never be involved in disagreements with customers.

social media for customer service purpose

3. Listen to your customer’s complaints and solve the problems

One of the worst things that you can see on your Social Media profile is a negative review or comment. It will take a lot of positive comments to “hide” one negative comment. But, instead of focusing on getting positive comments try to fix the problem that caused that one negative comment. In other words, listen to your customers and their needs and desires. It is a good idea to contact the user privately and resolve the issue. If the comment is very serious, you need to check your products and services right away.

4. Encourage your customers to leave feedback

Use some other sources and channels that you usually use to contact customers like emails and call centers and ask your clients to leave feedback on your Social Media profiles. Leaving a comment on Facebook or Twitter or even leaving online reviews on your website is an excellent way to improve your image.

As you can see managing customer service on social platforms is a complex task, but with a proper plan and a good team you can manage this process without any hassles.

“It’s fine to have social media that connects us with old friends, but we need tools that help us discover new people as well”.
-Ethan Zuckerman-


Pinterest helps in Business Growth!

Do you want to learn how to target your business in Pinterest
Here I will show you how to use Pinterest in a strategic way!

The key in Pinterest is to post irresistible pictures. It doesn’t matter what the product is that you want to target. You should reach your audience with beautiful, colorful and interesting layout picture. Any kind of business can use this Social Media Outlet. It is just about being innovative and having an interesting way to keep the presence. For example; if you are offering services then your company can still be on Pinterest. Try posting motivational quotes and some cool pictures of your services by using your imagination and creating something new. Just think out of the box. In addition, you should create your own images.
Also, Create a template in Photoshop or Canvas and bring out the nice images to engage the audience. People will end up talking about your brand.

2 Share relevant information:

Share info graphics with amazing images and data. Don’t forget to cite the source. People love info graphics because it is an easy way to be informed. You can educate, update, and engage your audience with data.
Besides the Info graphics, it is a challenge to show data in Pinterest. You can use slideShare to show information to your audience in an interactive way. Use call to action in your slides. Use links to redirect your fans to your website.
You can easily change the URL in Pinterest because when people click the slide show it will go to Slideshow site. It is better for you to redirect them to your website for conversions.
To do it do the following:
Log in into Pinterest and go ADD from the website option, then type in the URL of your slideshow.
Choose your first image of your slideshow as a feature and add a description with a call of action.
Then edit the pin.
Replace the slide Show URL with your website URL or landing page.
You are done!

3 Partner with The most follow Pinners:

Now people are looking for reviews. It is not anymore about what you say about your brands. Now it is about what people say about your brand or products. A way for people to can see you is by partnering with pinners that have a huge amount of followers (these pinners are known as super pinners)
Looking for boards of the super pinners of your industry and being interact with them.You can also look for Super Pinners that offer a product that goes along with your product. For example, if you sell weight loss products, you can partner with Fitness Super Pinners.
Try my advices and let me know, I will be happy to hear about your adventure with Pinterest.

“Social Media is more about sociology and psychology more than technology”