Do you know what the best marketing tool is for getting a high amount of traffic to a website from major search engines? Are you familiar with the advertising method that lets you grow your customer base and generate leads at a low cost? The method and marketing tool that allows you to do just this is pay per click, also known as PPC.
Let’s learn more…
- What is PPC Marketing?
- Two Major Advantages of PPC
- Who Benefits from PPC The Most
- Google Adwords- A Major PPC Player
- Want to Be Displayed At the Top of The List
- It PPC for You
What Is PPC Marketing?
PPC is a method of using search engine advertising to generate clicks to your website. Unlike SEO, which sends visitors to your website organically, pay per click basically allows you to buy visits to your website. This type of marketing is advantageous to those who want to better manage their budget and have some control over their campaigns. Unlike other types of advertising, you can stop pay-per-click if you feel like it isn’t increasing profit or reaching your audience.
Two Major Advantages of PPC
One of the main advantages to using PPC is how quickly you can start seeing results. Once you’ve set up your PPC ad campaign, you can start getting traffic to your website on the same day. There aren’t too many other forms of advertising with such a fast turnaround.
The other great advantage of using pay per click is that you can target a wider audience, which gives you exposure to prospective customers that you otherwise wouldn’t be able to reach. PPC networks offer 3rd party display networks, so it’s possible for your AD to be shown on thousands of other websites.
Who Benefits From PPC The Most?
It’s difficult to say who benefits from PPC the most because it’s truly advantageous to everyone. If you’re searching for a product or service online, then PPC makes it easier because it’s showing you exactly what you’re looking for. Research also shows that searchers click on paid search Ads much more often than other types of digital marketing. Google Adwords has an excellent formula for making sure PPC ads actually meets the user’s needs, which is why the click rate is higher.
If you’re a business owner/advertiser, then, of course, PPC will benefit you because it allows your message to be displayed right in front of your audience. In fact, it’s an audience that’s actively seeking your product or service so they’re much more likely to buy. Not only that, but you can measure the quality of traffic being sent to your website by reviewing Google Analytics
Last but not least, PPC is also beneficial to search engines. Major search engines like Google can serve business owners and searchers at the same time. What do the search engines get out of it? Well, not only are they getting paid by the business owners, but the searchers make up their user base. It’s a win-win!
Google AdWords: A Major PPC Player
Without a doubt, the most popular PPC player is Google AdWords. Their model allows business owners to bid on keywords and pay for each click on their advertisement. If you have a great ad, then it’ll get a great ad space. However, what does Google consider a great ad? A winner Ad has quality and relevant keywords and ad text. They additionally should have a nice sized keyword bid.
Want To Be Displayed At The Top Of The List?
Everyone’s goal is to earn a spot at the top of the list because those folks get the most clicks. Google looks at one’s CPC bid and quality score to determine where ads will rank on the page. CPC stands for cost per click and it’s the maximum bid you set for your keywords. The quality score determines how relevant your ad is to the user based on factors like the ads click through rate and landing page. In short, the best combined CPC and quality score get the best position!
Is PPC For You?
Now that you’ve identified “what is PPC“, do you think it would beneficial to you? If you’re a business owner looking to run a campaign that you can measure, tweak, and adequately budget, then PPC is a great choice! However, you shouldn’t do it alone. Hire a specialist so you can get more bang for your buck.