Generational marketing is a key issue in the field of senior in-home care because our target market is the senior population and their adult children caregivers or guardians. The baby boomer generation, which encompasses people between the ages of 53 and 71, fits both generations. As the digital senior manager for a 24-hour senior home health corporation, I’ve discovered some key factors about how to market to baby boomers that have helped me attract the […]
https://karinatama.com/wp-content/uploads/2019/01/marketing-baby-boomers.jpeg7911280Karina Tama- Rutiglianohttps://karinatama.com/wp-content/uploads/2018/11/Logo1Karina.jpgKarina Tama- Rutigliano2019-01-14 01:05:392019-01-14 01:08:30Marketing To Baby Boomers: Five Things You Need To Know!
This is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I love most about my job as digital senior manager for a senior home healthcare company is that the services we provide are very personal. Technology is advancing in ways that help me infuse my company’s message of providing personal […]
https://karinatama.com/wp-content/uploads/2018/11/content-marketing-blog.jpeg487640Karina Tama- Rutiglianohttps://karinatama.com/wp-content/uploads/2018/11/Logo1Karina.jpgKarina Tama- Rutigliano2018-11-18 23:06:542018-11-18 23:22:39Content Marketing: Building On The Blog
During my tenure as a marketer in the senior in-home healthcare field, I’ve learned that aging adults want to live in the comfort of their own homes for as long as they can, and their adult children would be happy to be their caregivers if they weren’t so overwhelmed by their duties. Where did I learn all this? From our clients. In my role as the digital senior manager for a 24-hour senior home-care company, […]
https://karinatama.com/wp-content/uploads/2018/11/Developing-A-Marketing-Plan.jpeg427640Karina Tama- Rutiglianohttps://karinatama.com/wp-content/uploads/2018/11/Logo1Karina.jpgKarina Tama- Rutigliano2018-11-18 22:44:182018-11-18 23:13:42Three Ways To Leverage Your Clients When Developing A Marketing Plan
Marketers are always looking for strategies to gain top rankings in search engines. Just when you think you’ve tried every keyword and linking strategy known to man, the search engines change their algorithms. You find yourself going back to the drawing board to beat your competitors with a new strategy. The latest algorithm updates put a new spin on SEO ranking. Keywords and linking are still relevant, but SEO is evolving and favoring a new […]
Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s algorithm rises to new levels with each update, which presents interesting challenges for marketers. I’m always up for the challenge, and the latest update was no different. Some things at Google haven’t changed much at all. Its algorithms are still interested […]
https://karinatama.com/wp-content/uploads/2018/11/user-intent-for-online-search.png357662Karina Tama- Rutiglianohttps://karinatama.com/wp-content/uploads/2018/11/Logo1Karina.jpgKarina Tama- Rutigliano2018-11-18 21:48:122018-11-18 21:52:15How To Leverage User Intent For Online Searches In Your SEO Strategy
Marketing To Baby Boomers: Five Things You Need To Know!
Digital MarketingGenerational marketing is a key issue in the field of senior in-home care because our target market is the senior population and their adult children caregivers or guardians. The baby boomer generation, which encompasses people between the ages of 53 and 71, fits both generations. As the digital senior manager for a 24-hour senior home health corporation, I’ve discovered some key factors about how to market to baby boomers that have helped me attract the […]
Content Marketing: Building On The Blog
SEOThis is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I love most about my job as digital senior manager for a senior home healthcare company is that the services we provide are very personal. Technology is advancing in ways that help me infuse my company’s message of providing personal […]
Three Ways To Leverage Your Clients When Developing A Marketing Plan
Digital MarketingDuring my tenure as a marketer in the senior in-home healthcare field, I’ve learned that aging adults want to live in the comfort of their own homes for as long as they can, and their adult children would be happy to be their caregivers if they weren’t so overwhelmed by their duties. Where did I learn all this? From our clients. In my role as the digital senior manager for a 24-hour senior home-care company, […]
Build Topic Clusters To Change Content Architecture For Top Rankings
SEOMarketers are always looking for strategies to gain top rankings in search engines. Just when you think you’ve tried every keyword and linking strategy known to man, the search engines change their algorithms. You find yourself going back to the drawing board to beat your competitors with a new strategy. The latest algorithm updates put a new spin on SEO ranking. Keywords and linking are still relevant, but SEO is evolving and favoring a new […]
How To Leverage User Intent For Online Searches In Your SEO Strategy
SEOEach new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s algorithm rises to new levels with each update, which presents interesting challenges for marketers. I’m always up for the challenge, and the latest update was no different. Some things at Google haven’t changed much at all. Its algorithms are still interested […]