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SEO As A Primary Marketing Tool

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on the world wide web. This began the great debate of whether it was better to attract customers by educating and enlightening them or by splashing attention-grabbing ads where they couldn’t miss them. In my career as a digital marketer, I’ve learned the pros and […]

Digital Marketing Strategy For 2018

As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish my company as an authoritative resource in the home-care industry. Next year, I want to push our marketing efforts even further. In 2017, my main focus was […]

How Digital Marketing Help your business

2 hours and 51 minutes. That is the amount of time that adults, 18 and up, spend on their mobile phone each day. This equates to almost 90 hours per month that each adult spends seeking entertainment, shopping, connecting with peers, and staying up-to-date on the latest news. It is more important now than ever before, for brands to understand how digital marketing can help their business. Deciding whether to implement a digital marketing strategy […]

What exactly is Anchor Text? Anchor text is basically the text in a hyperlink that is usually underlined and blue and is clearly visible for you to click. The Anchor text can give visitors and search engines important information about the links destination as well as its content. What search engines do is they use anchor text that comes from external sources as a way to measure the way others view your page and the […]

Social Media for Customer Service Purposes 1.Create a detailed customer service plan Before you start with this procedure, you need to create a solid plan. One of the first things that you should do at this stage is to choose a Social Media strategy and stick to it. Find the ways in which you can use Social Media to help your business and how you will interact with your current and prospective clients. Furthermore, you […]