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Developing A Marketing Plan

During my tenure as a marketer in the senior in-home healthcare field, I’ve learned that aging adults want to live in the comfort of their own homes for as long as they can, and their adult children would be happy to be their caregivers if they weren’t so overwhelmed by their duties. Where did I learn all this? From our clients. In my role as the digital senior manager for a 24-hour senior home-care company, […]

Topic Clusters Top Rankings

Marketers are always looking for strategies to gain top rankings in search engines. Just when you think you’ve tried every keyword and linking strategy known to man, the search engines change their algorithms. You find yourself going back to the drawing board to beat your competitors with a new strategy. The latest algorithm updates put a new spin on SEO ranking. Keywords and linking are still relevant, but SEO is evolving and favoring a new […]

User Intent For Online Searches

Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s algorithm rises to new levels with each update, which presents interesting challenges for marketers. I’m always up for the challenge, and the latest update was no different. Some things at Google haven’t changed much at all. Its algorithms are still interested […]

email marketing generate leads

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the social media boom, you surely remember when emails were the top marketing platform. Over time, the popularity of email marketing campaigns resulted in personal email inboxes that were overflowing with the latest and greatest offers. Email campaigns grew and people grew tired of them. Laws that […]

local reviews can help local seo

Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles that are better than the competition or break out of the box and do something completely different. Factoring all of those issues and more, marketers have to accomplish their […]