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micro-moments in digital marketing

With mobile-indexing search at the head of Google’s ranking system, having the best mobile-friendly and optimized website is crucial now more than ever. To keep up, focus on creating the best micro-moment with these tips. What Are Micro-Moments? A micro-moment is a fairly new internet term. To sum it up, any time someone uses their mobile device to make a quick purchase, research something, or find a local business, that is a micro-moment. Almost everyone […]

Caring People Case Study

I used to work in the health care industry. I was the Digital Marketing Senior Manager at Caring People Inc. A home care company that helps seniors with daily living at home for over 20 years. Caring People offers personalized service in a very competitive market across four states. People often called-in at times of crisis – trust is the #1 priority on how we communicate to prospects online.   The challenge: When I started […]

I had the opportunity to interview Oleg Shchegolev, CEO of SEMrush. I could not let pass this opportunity to get to know him better and ask him some personal questions. I am always curious to learn about successful people and the challenges they overcome to become who they are.   Talking with Oleg I learned that he and his partner Dimity created SEO quick and after many tests, they realized that people needed more software […]

Google wants to kill the URLs

Take a moment to imagine the World Wide Web without URLs. It practically seems impossible, right? The basic Internet user as we know them today relies on URLs. It’s often how we tell a non-credible source from a credible source and how we specifically find brands and items we have an interest in. And businesses face yet another issue. Many of them have built their business on indexing and ranking web pages so that users […]

content marketing strategy

Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing — an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true visionary. What amazes me is that content marketing has taken many different forms over the last decade or so, but it is still king. Content marketing is a cost-effective way to bring in a steady stream […]