Digital marketing encompasses a huge spectrum of online advertising tactics to help companies publicize their products and services and promote their brand strategies.
Let’s explore more…
What Strategies use Digital Marketing Professionals?
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- Search engine optimization (SEO marketing)
- Content marketing
- Inbound marketing
- Social Media Marketing
- Paid Ads
- Affiliate marketing
- Email marketing
- Internet marketing
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Digital Marketers Struggle
What I like about the field of digital marketing is that it’s continuing to evolve, which makes it challenging and keeps things interesting. Digital marketing is exciting because it’s a fast-paced, ever-changing industry. Those are also precisely the things that can cause digital marketers to struggle.
Do any of these things sound familiar?
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- Have you ever sent a newsletter with the wrong link?
- Has an influencer tweeted out one of your articles before you did?
- Have you had difficulty finding an effective call-to-action?
- Are you having trouble keeping up with key performance indicators?
- Do SEO strategies stump you?
- Are you frustrated with changing algorithms on Facebook?
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As a Hispanic professional living in the USA and a marketing professional, I know that many Spanish-speaking people are interested in a career in digital marketing. Sadly, many of them struggle from the moment that they begin their careers because English isn’t their first language.
A Digital Marketing Resource
The struggle is real, but it doesn’t have to be.
Digital marketing requires technical skills and marketing skills. What’s frustrating for Spanish-speaking digital marketers is that most of the digital marketing terms were generated in English and they don’t translate very well into Spanish.
I desire to help digital marketers in South America, Central America, Spanish-speaking countries in Europe, and Hispanic-Americans with my knowledge and experience of blogs, publications, and videos, in Spanish to improve their digital marketing skills.
I have a YouTube channel under my name, Karina Tama-Rutigliano, to help Spanish-speaking digital marketers to better understand the technical terms and jargon so they can improve their digital marketing skills. I explain many facets of digital marketing using simple, understandable language.
I know that it’s extremely rare to find professional mentors who have a vast amount of knowledge about digital marketing who publish information and updates in Spanish.
What troubles me the most about this is that I know there are some very smart and professional Spanish-speaking digital marketers out there who are already good digital marketers, and who could become excellent, top-notch digital marketers if they could access the latest, most up-to-date trends and information on digital marketing in terms they can easily understand—in Spanish.
In full disclosure, I’m not offering my services because I want to sell you my own software products or other digital marketing tools. I’m happy to leave that to the big digital marketing firms.
My agenda is simple. I have found great success in my career as a digital marketer and I want to share with you what worked for me. Over the last several years, I’ve found the best in:
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- Tools
- Software
- Information
- Trends
- Strategies
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It’s not my goal to sell or upsell my personal products to anyone. But I am available to help business with their digital marketing strategies.
I’ve found some fabulous software products and other tools that I use regularly. I’m happy to share my honest opinion with you about what works—and what doesn’t.
I can help you with your Digital Marketing
If you’re still wondering why you should work with me, allow me to share my successes to date. I regularly contribute articles to:
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- Forbes
- Hispano America News (a local New York magazine in Spanish)
- El Distrito Newspaper (a local newspaper in Madrid, Spain)
- Thrive Global
- and others
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Most recently, El Distrito began offering a TV channel in Spain called “El Distrito TV”. I was honored and excited to share that they’ve invited me to appear on their network with a program on digital marketing.
If what you’ve read so far has grabbed your attention, I’d be happy to help you with a marketing plan outline, marketing strategy, and some fabulous marketing ideas.
