Most people can grasp what SEO and PPC are, but many get confused when it comes to content marketing. So, what is content marketing? And is it actually beneficial to you? Well, it certainly can be, but you definitely have to know what you’re doing!
- What is Content Marketing SEO?
- Different Types of Content Marketing?
- The Power of Video
- Web pages
- Social Media
- Infographics/ Images
- What is Effective Content Marketing
- Why Choose Content Marketing
What Is Content Marketing SEO?
Content marketing is the act of creating and sharing valuable free content that attracts and converts prospects into customers. The goal of content marketing is to drive profitable customer action so you can grow your business. Are you doing this? If not, then you’re in the minority, and you should definitely make efforts to change this! A whopping 86 percent of businesses use content marketing today. But, guess what? Most of them are doing it wrong! Their content is not valuable or effective for their audience and so their efforts don’t grow their business. It is also crucial to optimize your content for SEO.
Different Types of Content
To be honest, there are several forms of content marketing because there are so many different types of content. The content marketing strategy you choose largely depends on what your audience finds valuable. Would they prefer infographics or blog posts? What about videos and social media sites? Those are just four types of content used in content marketing. Your webpage could be considered a type of content marketing too, along with eBooks and podcasts. Which do you think your audience would prefer?
We’ll go into detail about a few below.
The Power of Video
Have you ever heard of Gary Vee? He’s grown his businesses exponentially by using online video, particularly YouTube. This type of content marketing helped turn his small family owned wine store into a $45,000,000 empire! Platforms like Facebook and Instagram have also incorporated video as they realize the impact it can have on customers. Humans are very visual, so videos are one way to grasp their attention.
People like podcasts…a lot! Individuals listen to them while working out, going to sleep, cooking, meditating, and more. It’s a great way to share valuable information with users and also promote your product or service. This form of content marketing gives you the opportunity to build trust with your audience, which keeps them coming back for more.
Remember when we said webpages can be considered a form of content marketing too? If your webpage offers superb content or a downloadable freebie that allows visitors to subscribe to your content or share it with others, then it’s a content marketing tool. A webpage that provides extremely valuable content that converts prospects into customers is a solid content marketing strategy.
Social Media is a huge part of Digital Marketing and helps to amplify content. How? Well, social media is the place when company and brands are looking to engage with people. Content marketing uses social media platforms to attract people and convert them to clients.
Have you heard before than an image speak a thousand words? Well, this is true. It is not a surprise that a great image or infographic it is shared three times more than other types of content. That’s why the use of Infographics or images is crucial in content marketing. Creating the content in different formats it is the way to go.
Writing articles and/or blogs helps SEO because Google loves fresh and relevant content. The content has to be valuable for users and includes data, research, etc. Avoid thin content without value instance make sure to update content frequently if needed.
What Is Effective Content Marketing?
Effective content marketing requires persuasive and powerful copywriting. If you’re going to compete with everyone else talking about the same topic as you or running the same type of business as you, then you have to combine copywriting and content marketing.
One way to ensure your content marketing is effective is to NOT duplicate content. Copying someone else’s work can result in a penalty, which leads to you not ranking high on search engines. You also want your content to be informative. People are less likely to buy products when they’re being directly advertised to, so provide valuable content instead. There’s an art to writing promotional content that doesn’t look sale-sy.
In addition, your content should use keywords appropriately and make use of headings. This will help searchers find your page when they’re looking for certain content. If you’ve got great keywords and some stellar copy, then you’ve got link earning potential. Link earning involves promoting your content across social media and multiple websites, which attracts more shares and links. If you go viral, then you could earn hundreds to millions of links.
Why Choose Content Marketing
The main reason to use content marketing is because it helps your bottom line. However, it benefits your customers too! If customers know they can come to your website and have their questions answered, then they’ll keep coming back. This essentially creates customer loyalty. And guess what customer loyalty brings? Increased sales and cost savings. In short, loyal customers buy more, more regularly, and the cost of selling to them is low.
So, what is content marketing? It’s a necessary marketing strategy to grow your business.