Entries by admin_karina

Healthcare Digital Marketing Strategy to Beat Big Franchises – Case Study

I used to work in the health care industry. I was the Digital Marketing Senior Manager at Caring People Inc. A home care company that helps seniors with daily living at home for over 20 years. Caring People offers personalized service in a very competitive market across four states. People often called-in at times of crisis – trust is the #1 priority on how we communicate to prospects online.   The challenge: When I started […]

How to Rank #1 in Google – Industrial SEO Case Study

Engineering Specialist, INC (ESI) is a metal Stamping company. ESI is in a very competitive industry. The client goal was to increase their metal stamping services leads. It is a huge local and nationwide competition in this industry. ESI traffic has been growing consistently but I need to do more to generate the leads that the client wants.  The Challenge Metal Stamping keyword has a Search Volume of 27,100 per month and a Search Engine Result […]

One-on-One Interview with SEMrush CEO, Oleg Shchegolev

I had the opportunity to interview Oleg Shchegolev, CEO of SEMrush. I could not let pass this opportunity to get to know him better and ask him some personal questions. I am always curious to learn about successful people and the challenges they overcome to become who they are.   Talking with Oleg I learned that he and his partner Dimity created SEO quick and after many tests, they realized that people needed more software […]

The Internet Will Be a Safer Place- Google Wants To Kill The URL

Take a moment to imagine the World Wide Web without URLs. It practically seems impossible, right? The basic Internet user as we know them today relies on URLs. It’s often how we tell a non-credible source from a credible source and how we specifically find brands and items we have an interest in. And businesses face yet another issue. Many of them have built their business on indexing and ranking web pages so that users […]

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Champion And Conquer Your Content Marketing Strategy

Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing — an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true visionary. What amazes me is that content marketing has taken many different forms over the last decade or so, but it is still king. Content marketing is a cost-effective way to bring in a steady stream […]

Artificial Intelligence Will Make Marketers Even Smarter In 2018

Each of us has a comfort level with things that we know and understand. That’s why artificial intelligence scares us so much. It’s new and unfamiliar. Knowing that someone out in cyberspace learned something about the items we need and the services that we buy makes our palms sweat and our hearts race with fear and trepidation. The very thought of big brother watching our every move makes us uncomfortable. The unknown is a scary […]

A Three-Tier B2C Marketing Strategy That Gets Results

As new marketing channels continue to emerge, technology provides us with an endless array of marketing strategies. In my work as a digital manager, my competition in the senior in-home health market is strong. While it’s great to have so many options at our disposal, I’ve found that the best way to approach B2C marketing is to select a few approaches that really work and dedicate the majority of your time and energy to fine-tuning […]

Marketing To Baby Boomers: Five Things You Need To Know!

Generational marketing is a key issue in the field of senior in-home care because our target market is the senior population and their adult children caregivers or guardians. The baby boomer generation, which encompasses people between the ages of 53 and 71, fits both generations. As the digital senior manager for a 24-hour senior home health corporation, I’ve discovered some key factors about how to market to baby boomers that have helped me attract the […]

Content Marketing: Building On The Blog

This is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I love most about my job as digital senior manager for a senior home healthcare company is that the services we provide are very personal. Technology is advancing in ways that help me infuse my company’s message of providing personal […]

Three Ways To Leverage Your Clients When Developing A Marketing Plan

During my tenure as a marketer in the senior in-home healthcare field, I’ve learned that aging adults want to live in the comfort of their own homes for as long as they can, and their adult children would be happy to be their caregivers if they weren’t so overwhelmed by their duties. Where did I learn all this? From our clients. In my role as the digital senior manager for a 24-hour senior home-care company, […]