Entries by admin_karina

The Internet Will Be a Safer Place- Google Wants To Kill The URL

Take a moment to imagine the World Wide Web without URLs. It practically seems impossible, right? The basic Internet user as we know them today relies on URLs. It’s often how we tell a non-credible source from a credible source and how we specifically find brands and items we have an interest in. And businesses face yet another issue. Many of them have built their business on indexing and ranking web pages so that users […]

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Champion And Conquer Your Content Marketing Strategy

Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing — an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true visionary. What amazes me is that content marketing has taken many different forms over the last decade or so, but it is still king. Content marketing is a cost-effective way to bring in a steady stream […]

Artificial Intelligence Will Make Marketers Even Smarter In 2018

Each of us has a comfort level with things that we know and understand. That’s why artificial intelligence scares us so much. It’s new and unfamiliar. Knowing that someone out in cyberspace learned something about the items we need and the services that we buy makes our palms sweat and our hearts race with fear and trepidation. The very thought of big brother watching our every move makes us uncomfortable. The unknown is a scary […]

A Three-Tier B2C Marketing Strategy That Gets Results

As new marketing channels continue to emerge, technology provides us with an endless array of marketing strategies. In my work as a digital manager, my competition in the senior in-home health market is strong. While it’s great to have so many options at our disposal, I’ve found that the best way to approach B2C marketing is to select a few approaches that really work and dedicate the majority of your time and energy to fine-tuning […]

Marketing To Baby Boomers: Five Things You Need To Know!

Generational marketing is a key issue in the field of senior in-home care because our target market is the senior population and their adult children caregivers or guardians. The baby boomer generation, which encompasses people between the ages of 53 and 71, fits both generations. As the digital senior manager for a 24-hour senior home health corporation, I’ve discovered some key factors about how to market to baby boomers that have helped me attract the […]

Content Marketing: Building On The Blog

This is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I love most about my job as digital senior manager for a senior home healthcare company is that the services we provide are very personal. Technology is advancing in ways that help me infuse my company’s message of providing personal […]

Three Ways To Leverage Your Clients When Developing A Marketing Plan

During my tenure as a marketer in the senior in-home healthcare field, I’ve learned that aging adults want to live in the comfort of their own homes for as long as they can, and their adult children would be happy to be their caregivers if they weren’t so overwhelmed by their duties. Where did I learn all this? From our clients. In my role as the digital senior manager for a 24-hour senior home-care company, […]

Build Topic Clusters To Change Content Architecture For Top Rankings

Marketers are always looking for strategies to gain top rankings in search engines. Just when you think you’ve tried every keyword and linking strategy known to man, the search engines change their algorithms. You find yourself going back to the drawing board to beat your competitors with a new strategy. The latest algorithm updates put a new spin on SEO ranking. Keywords and linking are still relevant, but SEO is evolving and favoring a new […]

How To Leverage User Intent For Online Searches In Your SEO Strategy

Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s algorithm rises to new levels with each update, which presents interesting challenges for marketers. I’m always up for the challenge, and the latest update was no different. Some things at Google haven’t changed much at all. Its algorithms are still interested […]

Email Marketing Is Still The Top Way To Generate Leads

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the social media boom, you surely remember when emails were the top marketing platform. Over time, the popularity of email marketing campaigns resulted in personal email inboxes that were overflowing with the latest and greatest offers. Email campaigns grew and people grew tired of them. Laws that […]