Social Media for Customer Service Purposes

1.Create a detailed customer service plan

Before you start with this procedure, you need to create a solid plan. One of the first things that you should do at this stage is to choose a Social Media strategy and stick to it. Find the ways in which you can use Social Media to help your business and how you will interact with your current and prospective clients.

Furthermore, you will have to find suitable tools in order to communicate with your customers. Using tools is a must for big companies. You may have to approve certain comments before they are published and share some feedback with your customers. It is also a good idea to develop a crisis plan in order to respond to situations in which your company’s name is at risk. For example, if you own a market and someone complains about buying a product that has expired and shares this information on the Internet, then you will have to respond as quickly as possible before this post becomes viral.

2. Make sure that your staff is trained well and that their knowledge is upgraded regularly

The people who are part of your customer service team must have great knowledge in social media, but they also need to follow the latest trends in this field. Social Media platforms are changing their rules and concepts frequently and you must implement these changes fast. It is probably a good idea to train your staff about the responses they need to provide on FAQ.

You should also assign a more experienced employee to handle more complex questions.
Of course, your staff should know that they should never be involved in disagreements with customers.

social media for customer service purpose

3. Listen to your customer’s complaints and solve the problems

One of the worst things that you can see on your Social Media profile is a negative review or comment. It will take a lot of positive comments to “hide” one negative comment. But, instead of focusing on getting positive comments try to fix the problem that caused that one negative comment. In other words, listen to your customers and their needs and desires. It is a good idea to contact the user privately and resolve the issue. If the comment is very serious, you need to check your products and services right away.

4. Encourage your customers to leave feedback

Use some other sources and channels that you usually use to contact customers like emails and call centers and ask your clients to leave feedback on your Social Media profiles. Leaving a comment on Facebook or Twitter or even leaving online reviews on your website is an excellent way to improve your image.

As you can see managing customer service on social platforms is a complex task, but with a proper plan and a good team you can manage this process without any hassles.

“It’s fine to have social media that connects us with old friends, but we need tools that help us discover new people as well”.
-Ethan Zuckerman-

Pinterest helps in Business Growth. Most industries today have customers that use Social Media. That’s why many companies use Social Media for customer service. In addition, Social Media platforms are excellent for interaction and getting your customers interested in your products and services. Now let’s highlight the best ways in which you can improve your customer service with Social Media.

Social Shares on Social Media. How to increase them?

Social Media is posting interesting content. Then, people will start to follow you even if they have never heard about you. When you have people sharing your Facebook or Twitter content, you are getting their friends and followers to listen to what you have to say.
You have to work towards getting people interested in your content. There are a few ways to make this happen, and none of them are particularly difficult. As long as you put some time and energy into this, you can see great results.
High quality content is one of the best ways to get more shares on Social Media. If your content is not good, people are not going to want to share it. This means that you will not attract nearly as much attention as you would like to. Before doing anything else, focus on putting out high quality content that people will actually want to read. Leave an open question in the end of each blog or content shared, so you can have feedback about what people want to know. Next, keep the information fluent and post related subjects where people can continue to find answers. With so much sharing going on throughout Social Media, you want to make sure that you do this. People always have an alternative, and you do not want them leaving your page to find your competition. Blogs are useful as content. Nowadays people read blogs to be updated and to get feedbacks of services and products.

You want your content to look good on Social Media! Then your Social Shares will grow.

Good content alone is great, but it will not do anything if your content does not look good when shared. The image, title, and description that people see should encourage them to look further. Use a interesting title as a hook. It should grab their interest and make them want to know more. Optimize everything to get Social Shares so that people like what they see. This is a first impression of your content. Make it a good one to keep people coming back. I guarantee you that your social media will increase.
Visuals are another great way to engage people to share your information on Social Media outlets. Using videos and images are a must. A short video is a good way to connect with your audience. Furthermore, an image can say more than one thousand words. You can use an image or a set of images.
Social media is not that hard to understand, but some people forget different features or do not bother looking for it. If you want as many shares as possible, make sharing visible and appealing. Have sharing links for Social Media that allow people to post the content with minimal difficulty, and without having to hesitate or think twice about it.

If you have any questions, please write them in the comment area.

Back, you know, a few generations ago, people didn’t have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.”