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linkbuilding strategy

Links are an important part of SEO. It can be challenging to build links but it is a practice that never stops. Stone Temple conducted a study on large data of 27,000 queries using Moz. The study found correlations between DA, PA and link count. The correlation between DA and PA was stronger than the link count. In other words, the most important for ranking is to build links from authoritative sites. Ways to get […]

what is linkbuilding

Link Building is the process of creating backlinks for your website. Link Building comes under Off-Page Optimization Strategies. It is one of the most important parts of Optimization process and helps in getting higher rankings on major search engines. There are following types of methods to get Backlinks to your website. Directory Submission It used to be a great tool for link building a couple of years back. But now things have been changed completely. […]

Webinar with Craig Campbell

In today webinar I will cover the following topic: How to execute Content and SEO strategies for B2B The key to being successful in creating SEO and Content Marketing Strategies for Businesses is to understand the funnel and its stages: Awareness Consideration Comparison Conversion Retention In B2B we are trying to reach different personas and we need to create completely different content for each stage of the funnel.  We also need to understand that our […]

backlink strategies

Backlink strategies are a two-way street. When you do them well, it brings more traffic to your website and you’ll rank higher on search engines. At the same time, you’re doing audiences a grand favor because they’ll find your website faster if that’s the kind of content they’re looking for. In the eyes of Google, links are still their #1 ranking factor. You’re not likely to have success attracting an audience if you’re not using […]

using schema markup

In building your set of marketing tools, don’t limit yourself to the things that are fast and easy. One of the most misunderstood tools in digital marketing is schema markup. Schema markup for SEO is a powerful marketing tool. I have a couple of theories on why marketers are missing out on this valuable SEO technique. Marketers are unfamiliar with some of the terms, causing them to feel like it’s a strategy that’s just out […]