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using schema markup

In building your set of marketing tools, don’t limit yourself to the things that are fast and easy. One of the most misunderstood tools in digital marketing is schema markup. Schema markup for SEO is a powerful marketing tool. I have a couple of theories on why marketers are missing out on this valuable SEO technique. Marketers are unfamiliar with some of the terms, causing them to feel like it’s a strategy that’s just out […]

micro-moments in digital marketing

With mobile-indexing search at the head of Google’s ranking system, having the best mobile-friendly and optimized website is crucial now more than ever. To keep up, focus on creating the best micro-moment with these tips. What Are Micro-Moments? A micro-moment is a fairly new internet term. To sum it up, any time someone uses their mobile device to make a quick purchase, research something, or find a local business, that is a micro-moment. Almost everyone […]

Caring People Case Study

I used to work in the health care industry. I was the Digital Marketing Senior Manager at Caring People Inc. A home care company that helps seniors with daily living at home for over 20 years. Caring People offers personalized service in a very competitive market across four states. People often called-in at times of crisis – trust is the #1 priority on how we communicate to prospects online.   The challenge: When I started […]

SEO Industrial Case Study

Engineering Specialist, INC (ESI) is a metal Stamping company. ESI is in a very competitive industry. The client goal was to increase their metal stamping services leads. It is a huge local and nationwide competition in this industry. ESI traffic has been growing consistently but I need to do more to generate the leads that the client wants.  The Challenge Metal Stamping keyword has a Search Volume of 27,100 per month and a Search Engine Result […]

I had the opportunity to interview Oleg Shchegolev, CEO of SEMrush. I could not let pass this opportunity to get to know him better and ask him some personal questions. I am always curious to learn about successful people and the challenges they overcome to become who they are.   Talking with Oleg I learned that he and his partner Dimity created SEO quick and after many tests, they realized that people needed more software […]