On page optimization is a term that refers to Web-Page Optimization of a website or in simple terms we can say that making a web page search engine friendly in all aspects.
You might ask me why do we need On-Page optimization or make a web page search engine friendly?
The answer is quite simple. We want to get the website ranked on major search engines for different set of keywords that’s why we optimize our web page
The process of On Page Optimization includes the following activities
- Title Tag Optimization
- Meta Tag Optimization
- Keywords Tag Optimization
- URL Optimization
- Alt Tag (Image) Optimization
- Heading Tags (H1 to H6) Optimization or Content Optimization
- Schema Markup
- Internal Linking
- XML Sitemap Creation and Submission
- Web Master tool Code Integration
- Google Analytic Code Integration
Details Explanation of On Page Optimization Process
Now let me go into a little bit details to explain each of the aspects of On Page Optimization:
Title Tag Optimization
This generally means adding the most relevant keywords to your title of the web page. Make sure you have keyword-relevant content on the web page. Length of title tag should be 50 to 60 characters. For an example, your target keyword is “New York SEO Expert”. Make sure that you do not use Commas in the title section also keyword stuffing should not be done
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Meta Tag Optimization
The Meta Description tag is used in the page source of a web page and is not visible on the web page itself. It allows you to give a short and concise summary of your web page content. The length of the description tag should be 170 characters.
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Keywords Tag Optimization-
Although it’s not used now still one can add the keywords to a web page keywords tag. You can add 4 to 5 variations of a keyword in this tag
This is one of the most important aspects of On Page Optimization. One thing that needs to be avoided here is that we should not use underscores (_) in the URL Section
Every Website carries images. Images are not easily crawled by search engine crawlers so we put a name for the images. We call it Alt Tag. Every of the image should have an alt tag associated with it. This is a must of On-Page Optimization.Alt TagAlt=”Social Media Marketing”
Heading Tag Optimization or Content Optimization-
These heading tags are used to define paragraphs on a website. Search Engine gives more weight to the paragraph that contains these heading tags. Always use the tags (H1.., H6) with keywords to better rank. H1 is used to denote a title in a page. Only use one time H1 then go down until H6. Use the heading tags along with HTML Codes For Example:
New York SEO Expert
Content goes here———————–
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Content goes here—————————–
Schema is a type of microdata that helps search engine crawlers to understand or interpret the web page information easily. It helps in getting the ranking as well and improve On Page Optimization.
We should interlink the website most relevant pages with each other. For example, if we discuss something about social media and if we have a blog post related to it. We should interlink that post to the content. Have a look on following link
XML Sitemap Creation and Submission
Once all web pages are done we need to create XML Sitemap and upload it to the website host. WordPress does it automatically. However, we need to sign up to Webmaster tools and we need to verify the website by putting the code to the Website Home Page. The code should go in the head section of the homepage.
Webmaster Google Tools.
Google Analytic Code Integration-
This is needed to monitor your website traffic and user behavior. Once you go to Google Analytic, You need to add your website there. You get a code from Google Analytics and you should add it to the website page. It should be on all the pages.
Once you add the code to the pages you can check Google analytics to review the user behavior.
“The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”