• LEARN DIGITAL MARKETING WITH ME & GET GREAT RESULTS

Webinar with Craig Campbell

In today webinar I will cover the following topic: How to execute Content and SEO strategies for B2B The key to being successful in creating SEO and Content Marketing Strategies for Businesses is to understand the funnel and its stages: Awareness Consideration Comparison Conversion Retention In B2B we are trying to reach different personas and we need to create completely different content for each stage of the funnel.  We also need to understand that our […]

backlink strategies

Backlink strategies are a two-way street. When you do them well, it brings more traffic to your website and you’ll rank higher on search engines. At the same time, you’re doing audiences a grand favor because they’ll find your website faster if that’s the kind of content they’re looking for. In the eyes of Google, links are still their #1 ranking factor. You’re not likely to have success attracting an audience if you’re not using […]

using schema markup

In building your set of marketing tools, don’t limit yourself to the things that are fast and easy. One of the most misunderstood tools in digital marketing is schema markup. Schema markup for SEO is a powerful marketing tool. I have a couple of theories on why marketers are missing out on this valuable SEO technique. Marketers are unfamiliar with some of the terms, causing them to feel like it’s a strategy that’s just out […]

micro-moments in digital marketing

With mobile-indexing search at the head of Google’s ranking system, having the best mobile-friendly and optimized website is crucial now more than ever. To keep up, focus on creating the best micro-moment with these tips. What Are Micro-Moments? A micro-moment is a fairly new internet term. To sum it up, any time someone uses their mobile device to make a quick purchase, research something, or find a local business, that is a micro-moment. Almost everyone […]

Caring People Case Study

I used to work in the health care industry. I was the Digital Marketing Senior Manager at Caring People Inc. A home care company that helps seniors with daily living at home for over 20 years. Caring People offers personalized service in a very competitive market across four states. People often called-in at times of crisis – trust is the #1 priority on how we communicate to prospects online.   The challenge: When I started […]